The best time to post on Threads

Engagement by hour of the day

By "engagement" we mean the likes, replies, reposts, and quotes a post collects, added together. Each bar is the typical (median) post published in that hour.

A typical afternoon post lands around 118 of those, more than double the overnight low near 50. Engagement is weak overnight, jumps at 6 to 7 AM, stays high through the middle of the day, and peaks at 2 PM Eastern.

Does the day of the week matter?

Barely. Look how close the bars are. Every day, weekend included, sits within a few points of the others, so the day you choose hardly counts. Monday is a hair ahead and Wednesday a hair behind, but not enough to plan around. Spend your effort on the time of day instead.

Every day and hour, mapped

Each square is one weekday and hour in Eastern time. Darker means more engagement per post (likes, replies, reposts, and quotes). The bright band across the daytime hours is hard to miss, and it shows up on every day of the week.

The top posting windows

"Engagement per post" is the typical (median) number of likes, replies, reposts, and quotes a post in that slot received.

How we did this

We analyzed 22,799 of the best-performing Threads posts from 13,940 creators, published over the past year, drawn from the trending posts ElvenFlow tracks across Threads. For each one we looked at its publish time in US Eastern (ET) and its engagement: the likes, replies, reposts, and quotes it earned. We took the median for every day and hour, so a few viral posts could not skew the result. Since these are already strong posts, the study shows when good content tends to go out. It is the same median-engagement method studies like Buffer use.

Common questions